The Slideshow And The Video Essay
In my discipline, art history, the slide show is not only an intrinsic part of teaching, but it shaped the discipline’s methods from its inception. Practices through which art historians are taught to understand art – like visual analysis and comparative analysis– rely on one or more reproductions of artworks to be available to students in the classroom. Photographic slides have been used in art history since the early twentieth century. Then why are most art history sideshows so plain? Why, now that technology has advanced, have the conventions of the art history slideshow stayed largely the same?
Outside of academia, video is one of the main ways people consume information. Currently, this is largely through online video. Online educational programs vary greatly in quality and accuracy, but many educated individuals who operate outside of academia have taken to platforms like YouTube to share their knowledge and their analysis on a variety of topics. Some of my personal favourite video essayists hold undergraduate and graduate degrees in philosophy. They often start their videos by addressing a current topical issue or event as a departing point to present different philosophers’ ideas and concepts. While these videos use some academic practices – like citing sources on the top right of the video, or providing a bibliography in the description – their presentation style is definitely not academic. Their videos contain elaborate costumes, makeup and sets; their presentation style is highly emotive: they use humor, plot twists, and personal experiences to make complex topics more approachable. On Youtube, maintaining viewers’ engagement and retention is paramount for the monetisation of a channel. This is often achieved by favouring material that emotionally, rather than just intellectually, engages the viewer. Video essays can be long, sometimes multiple hours. The audience is almost by definition assumed to be a distracted one. Viewers are doing chores, or cooking, or on their commute. To keep them interested and listening, one needs to find ways to not only make the content relevant to them, but create emotional resonance and construct exciting visuals and sound design to highlight important moments. This highly emotional way of presenting differs from academic rigor, expectations of objectivity, and separation between the self and one’s field of study.
While in certain academic fields – largely feminist, queer, black and other minority studies – this requirement has been challenged, it is still an underlying practice in disciplines like art history. Yet, we all spend years of our life studying and researching this material because we love it, because we find it interesting and relevant. So why is it so difficult to communicate passion and enthusiasm in public facing presentations?
I believe there are at least two practices from the YouTube video essay that could translate to the academic presentation: encouraging emotional engagement, and providing variety. In regard to emotion, for example: Where can I script a joke or acknowledge the humor of an aspect of my research? Where can I leave out a conclusion or some information, to surprise my listener with it later? Where can I reenact a moment of my research when I found out something exciting or unexpected? Where can I peel back the curtain a bit on the process of my research, so that the listener feels involved in the narrative I’m presenting, and not just a passive bystander? Importantly, how can I use the tools at my disposal to create these moments of emotional engagement? Where can I hide something on the next slide, as to not give away my findings before I get to them? Where can I include a photo that brings up a good anecdote from my time in the archive, or at the collection?
Variety and dynamism can also be accomplished through the slides. Why am I the only one talking? Do I have audio or video clips that I can use? Can I call onto someone in the audience to answer a question? I often find it difficult to not sound monotone when I’m presenting. Embedding audio or video or planning for moments of interaction with the audience could help to break up the sound of my voice. There are also ways to make slides more dynamic and visually interesting without making them look unprofessional. If I need to talk over an image for a long time, how can I animate it in some way? Can I zoom in onto details of the painting as they come up in the talk? Can I show Calder’s mobile sculpture move? Can I play a video of the performance with the sound off as I’m talking about it?
The workshop I’m planning in Spring is an attempt to think about emotional engagement and diversity in the slideshow presentation as a group, without being prescriptive on which methods to adopt and when. I am aware that our cohort works in a variety of fields and from multiple identitarian positions that affect how we are perceived in a professional setting. Some of us can take more liberties when it comes to academic speaking and some of us cannot. But I am interested in finding out what people think about this comparison. Which methods of the video essay can apply to the academic presentation with the slideshow? I plan to use clips from videoessays to show some of these techniques. I’ll then play a clip of an academic presentation, and ask the people in the room to draw a storyboard of it. Storyboards, where a drawing of a shot and notes are put side to side, are very similar to the slide and script style of preparing for a talk. However, they force one in the position of the audience member instead of the presenter. They allow us to think in more detail about framing, and movement, and how to direct the attention of the viewer. I hope this exercise will inspire the group to think about some ways in which the slideshow can improve our ability to communicate our research to a variety of audiences.
